Usually, the earlier a website is presented in the Google (or Bing or Yahoo) search results - or the higher it "ranks" under the search terms the user entered - the more visitors will visit that website. Search engine optimization helps qualified users that are searching for your particular products or services find your website and your business. Good SEO implements best practices that help users find the information they want once on your website.

Search engines, led by Google, have evolved to become more people focused rather than data driven. As technology has evolved so has the way people interact with it. Basically, search engines are software driven data warehouses that store a vast amount of information to a searcher based on what the searcher enters into the query box (tells it they are looking for). Google led the change in how search engines worked, becoming more Customer-centric … putting the needs of people first. This has evolved into what is called The Age of the Customer. Meaning- the Customer is first, including the potential customer. Your business must step up and adapt or risk becoming irrelevant in the places people are looking for it (search engines).

Today a major factor driving the SERPs (search engine results page) includes where the person is located physically when searching (yep, search engines know where you are unless you tell them not to look). This is for the convenience of the person, for example if you are traveling and want to find a certain kind of business you don’t care about having ALL the possible places, you care about what is closest to you and most convenient. This has led to what is termed Local Search Marketing. SEO plays a prevalent role in Local search and has opened a new digital channel to be marketed to. The basics begin with a fully search engine optimized website.

Our search engine optimization process is very thorough and includes first understanding your business goals, then proceeds along these lines:

Keyword Strategy -

Keywords are the words and phrases that people use to find your website, products, services, company, and information via the search engines. Keywords are the most basic element of search engine optimization. Through keyword research, analysis, and strategy, we will identify the language that your target audience is using to find you.

We conduct keyword research to identify all the keywords that are relevant to your business, products and /or services.

Keyword Analysis and Mapping -

We assign keywords to various web pages according to content and categories of information. A website with the architecture built on relevant keywords is one of the most effective ways to thoroughly optimize a website. Websites that are optimized for relevant keywords are much more likely to maintain high search engine rankings and attract the right visitors. A higher number of qualified visitors increase sales and profits, and increase the return on your investment.

Information Architecture & Information Design -

Information architecture ensures that information on your website is structured to be meaningful to your website visitors AND to the search engines. We take action that creates a well-organized flow of information that is easy to understand and follow. Information design allows your users to find the information they need quickly and efficiently through intuitive design and appropriate calls to action. Visitors that can move easily through your website finding the products or services they are searching for are more likely to convert into Customers.

Benefits of Information Architecture / Information Design

Navigation and link structure is effective and optimized.
Visitors can move through the website easily.
Visitor frustration and confusion is eliminated.
Website is clear, understandable, and appealing.
Important data and content is easy to find and manage.
Call to action persuades the Visitor to take the desired action.

Design & Technical Optimization -

Each element of a website must be strategically coded and optimized for search engines. Design and technical optimization involves page by page optimization, code optimization that includes geographic location coding for Local Search, image optimization, and identification of additional techniques needed to increase search engine rankings. These processes are critical to search engine optimization and help improve your website visibility, search engine rankings, and website usability for your Visitors.

Design & Technical Optimization Process Overview

• Analysis of design elements

• Analysis of code and technical structure.

• Analysis of how your website is viewed by search engines (Search Engine Analysis)

• Identification and resolution of any problems or challenges that may be stopping search engine spiders.

• Sitemaps - we create an HTML sitemap for your website as well as XML sitemaps for Google and Bing search engines and provide them to your webmaster to upload to website.

Custom Meta Data, Snippets, and robots.txt -

Meta data creation - Create custom meta tags, geo coding, snippets and .txt code for each website page to increase visibility.

Content Audit & Optimization -

Communicating with your website audience is not always easy. Content on a website page directly impacts the success of your website and must be written to explain the purpose of the website, address the needs of the Visitor, and describe the product or service offered. Clear calls to action make it convenient for your website Visitors to engage with you via the website. This converts Visitors to potential Customers, putting them into the Sales funnel. Effective content includes marketing messages, anchor text, relevant keywords and clear calls to action geared at high conversion rates.

Written content is the ultimate driver of search engine result pages (SERPs). If you have insisted on having a website full of pretty pictures – good luck getting the website traffic you want. We advise any web design clients about the risks image-heavy and content light websites. We want success for our clients have implemented processes to make sure that any web design clients fully understand and agrees to a balanced, fully optimized website. Those who want something different please do not waste our time or yours.

Custom Content, Copywriting -

Our experienced copywriters are experts at writing compelling, action-oriented, optimized website content. These skilled writers specialize in search engine optimization, usability, best practice and are versed in user-centered design (UCD). This combination of skills leads to superior content generation that accommodates the way visitors read website pages by presenting content in a readable, organized format using appropriate language, style, tone, and messaging. We can integrate content into existing websites or create new content through research, information gathering, writing, and editing.

Benefits of Effective Content Development -

• Clear and descriptive text speaks directly to each site Visitor.

• Usability and online marketing strategies utilized in the writing process.

• Marketing messages included to facilitate business success.

• Appropriate tone and language is chosen for the target audience.

• Keywords are integrated for search engine optimization.

• Exciting and unique content increases online conversions.

Conversion Rate Optimization

• AB Multivariate Testing, Custom Landing Pages, Calls to Action, Incentivized Engagements, etc. Much more information and details on our Conversion Rate Optimization page. Click to learn more.