ABOUT US

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  R –RESEARCH industry, competitive landscape, available channels, current trends, emerginig technology. Identify unique marketing opportunities

  A – ANALYSIS: existing site/structure, competitive intelligence, baseline Usability analysis, SEO efforts, audit SEM Campaigns, marketing collateral, keyword research, analysis and strategy

  B – BUILD: basic optimized foundation; usability, information architecture, technical
  Optimization, online strategy – channels, directories, industry portals, local initiatives, data mining strategy and foundation build, develop marketing plan, create linking strategy, targeted cross-device and platform PPC Campaigns, Rich Media Campaign, database mining foundation, online media buys, benchmarks, create tactical deployment schedule.

  E – EXECUTION: multi-channel digital marketing campaigns, analytics implementation, basic Meta data creation and
  application, foundational and advanced ongoing white hat Search Engine Optimization, white hat linking strategy, industry linking strategy, ongoing monthly Local Marketing, data mining campaigns, email Marketing campaigns, social media marketing, blog marketing, forum marketing, group sponsorships, aggressive multi-channel PPC Campaigns, Online Media Buys, execute unique, aggressive ongoing monthly search engine optimization and search engine marketing campaigns.

  M – MEASURE – establish KPIs, using analytics and your marketing data we measure, benchmark, monitor, create ROI reports, adjust as needed, execute and measure more.

  Dawn Jernigan, a proud US Air Force veteran, has been helping clients succeed online since 1996. With a degree in Commercial Art and Graphic Design, it was awesome to move into the new media of the "world wide web." Shortly after designing an increbily awesome award-winning healthcare technology website, the reality sunk in with Dawn that a business website was only as good as the business goals it achieved.

  That epiphany sparked a hunger to learn more about how to market websites to achieve business goals. For those in the industry, Dawn was cutting her teeth on digital marketing the same time as some of the greats such as Danny Sullivan. An early adapter, before there were ANY college degrees offered in "Analytics or Digital Marketing" Dawn was one of the first 100 individuals to complete certification as in Web Analytics through the joint venture of the Digital Analytics Association and the University of British Columbia. The "rest of the world" caught up soon after :-)
  
  After spending a few years in the pharmaceutical, medical, healthcare and biotech industry Dawn had a second major epiphany - with her knowledge and skills she could work for herself, be her own boss, make more money AND be true to her personal code of conduct, ethics and integrity. The business side of internet marketing too often chooses to paint gray shades where there is either black or white and Dawn has always been an honest, upfront straight-shooter. There is something incredibly rewarding in being able to maintain honesty and integrity in all areas of your life. If you have to lie to keep a client, you either don't deserve that client or they don't deserve you.  

  After 20 years of success Dawn has chosen to evolve the business into a consultancy and work with a few small - medium businesses and select pro bono non-profits that are a good fit.
  
  Working solo the majority of the time, Dawn is part of a carefully selected team of elite, best-in-class digital marketing and business consultants who work together on select projects as needed. Each team member shares a bond of integrity and highest ethics with a full committment to  to client success.
  
  Before accepting any client there is an interview process so that we can interview each other and determine if we are insync in some basic areas necessary for client success, including honesty, integrity, and ethical business practicess. We believe in our clients and fight to help you succeed, therefore our working relationship is paramount to our successful business relationship and we want to make sure we are a good "match" for each other.

• We Offer:

  Proven experience - we have been helping clients succeed online for more than two decades, we know the industry and we know how to succeed.

• A love and passion for Internet Marketing - we love what we do and it shows!

• Education and expertise, we stay ahead of the curve so we can keep our clients ahead of their competitors.

• Highest commitment to excellence in communication of information.

• Highest ethical and professional standards in all aspects of our work.

• Psychology in motion - we take the time to understand the unique needs of each client and project.

• Competitive natures... we love to win and it shows in your visibility, increased conversions and data-driven growth strategies. We've been called aggressive. Well, duh! We certainly are aggressive, which is exactly why our clients succeed! We don't stay in boxes, we make new paths that others follow ...when they catch on. Did we mention we are passionate about digital marketing and that we play to win?

• Commitment to service, collaboration, and communication is paramount. Your success is how we measure our own.

At Jernigan Marketing we value honesty, fair and transparent business practices and integrity. We believe leadership leads by example and we believe in processes and practices that value the customer as much as the business. We are committed to being honest, fair and upfront in communication with our customers and expect the same treatment in return from our customers. We are human - if we make a mistake, we own it and make it right. We expect and appreciate the same from you.