SEARCH ENGINE MARKETING (SEM), GOOGLE PPC, PAID SEARCH ADVERTISING, PAY-PER-CLICK CAMPAIGNS, REMARKETING CAMPAIGNS
Search engine marketing, or SEM, refers to the paid digital advertising channels which seeks to promote websites and increase their visibility with paid advertising.
Common paid advertising models include PPC (or CPC) pay-per-click or cost per click, CPM (cost per mille or thousand), CPL (cost per lead), and CPA (cost per acquisition).
Google has long been the dominant search engine in the US, with such strong market share that if you had to pick one channel for online advertising it should be Google. Google AdWords has incredible reach and power across all devices. A comprehensive marketing strategy includes advertising on Google; and in many cases, if budget allows, run trial Remarketing campaigns and use other ad networks when able then let your analytics data drive these campaigns and determine which channels to use. Branding campaigns should include both search display and Google search. Call tracking is available for any campaigns, this helps you track both online and offline activity.
We have experience with integrated advertising across all the major channels, including search, display, social, online media and custom hybrid advertising campaigns using sponsorships along with Local media, print, radio, billboard and TV.
Some of the industries we have provided paid search engine marketing campaigns for includes: Automotive, eCommerce, Local businesses, Healthcare, Pharma (HCP and Patient audiences), Biotech, CROs (successful integrated patient recruiting campaigns), Non-profit / Fundraisers, Entertainment Venues, Travel, Finance, Recruiting, DTC, B2C, B2B, CPG, SaaS, etc.
Benefits of SEM -
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Increase your sales and leads.
Reach new, self-qualified sales prospects.
Improves search engine visibility.
Targeted business / sales goals will improve ROI
Helps improve brand / product awareness.
Offers low customer acquisition costs.
Great success using specialized SEM Campaigns to find clinical trial patients to fill specific studies.
Managed Paid Search Campaigns
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Campaign Setup
Campaign Management
Audit / optimize existing paid search accounts
Strategy / tracking / implementation
Keyword analysis, research and selection
Negative keyword list development
Custom landing page (s)
Conversion driven ad copy
Display ad creative
Call tracking setup, reporting
AB Testing
Campaign Analytics
Performance Reporting
ROI Reporting