LOCAL SEARCH MARKETING, LOCAL DIGITAL MARKETING, LOCAL MARKETING
Are you a local business? Bricks and mortar looking to expand your customer base and increase sales and profit? Your greatest ROI includes making Local Search Marketing a part of your Digital Strategy. Local Search Marketing is exactly what it sounds like - marketing your web presence to your LOCAL online audience. Search engines show relevant results based on User location. This means that when someone is in your geographical area on their smart phone or laptop, or tablet or computer and they are searching for products or services - the results are provided based on geographical parameters. Yes, you can geo-fence but that has limitations to it. Don't underestimate Google or Bing or Yahoo... they reward websites (and local businesses) that make the time to provide the best online Customer Experiences. Those reinforcing these good experiences with positive online Customer feedback are winning in organic rankings. Since 70% of online visitors trust organic search engine rankings over any paid advertising, doesn't it behoove you to make your web presence FULLY search and LOCAL search optimized?
Effective local search marketing is ongoing, takes a lot of time to do right and involves a lot of research, analysis, audits, performance measurements, technical optimization and a lot of outreach and communication with other human beings. Campaign performance reporting provided monthly. Critical issues are addressed immediately as they arise. Our Local Search marketing campaigns include:
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Local Outreach
Local Content
Local Search Analysis
Local Search Audit
Reputation Audit
Reputation Monitoring
Business Signals
External Location Signals
On Page Signals
Link Signals
Review Signals
Social Signals
Behavioral Symbols
Mobile Symbols
Personalization
Citations
Local Directories
Local Link Building
Local Reviews
Linking Domain Authority
Geo-Targeting
Social media profiles
Business listings
Etc., etc., etc.
Local Search Marketing packages require a Discovery and Local Foundation Build (per location) which takes 8 weeks, includes local outreach (human to human), research, audits, analysis and optimizations. Our local campaigns require two months fee upfront to get started. Local Search campaigns begin at $2,500 per month/ per location. We offer discounted rates for multiple locations.
Minimum campaign commitment required to be effective is 6 months, we strongly suggest 12 months unless you have dedicated in-house staff to stay on top of your local search. This is a critical element of digital marketing success for local bricks and mortar businesses.
Local search marketing campaigns can be included in Customized Digital Marketing Campaigns.