WEB ANALYTICS, DIGITAL ANALYTICS, WEB DATA, ANALYTICS, MARKETING ANALYTICS, PERFORMANCE REPORTING, ROI, WEB ROI, DIGITAL MARKETING ROI REPORTING
The more data you have the more closely you can track, measure and optimize your online marketing efforts. Dream case analytics and reporting scenario includes monthly costs and ROI down to micro-granular levels; with an ROI for each channel spend, each campaign, targeted device campaigns, cost per leads (CPL), cost per acquisition (CPA), cost-per-sale, cost per specific type of sale (ex: cost new car sale or cost used car), profits for each and ROI for each digital channel and an overall Campaign ROI. Monthly and quarterly ROI Reporting. The more data you share with us, the more we can report on, the more accurate our reporting and the more closely you can track marketing campaigns and ROI. We create custom analytics dashboards for, ROI Dashboards and offer custom marketing data dashboards for various company departments, and various company staff positions.
Google offers Google Analytics for free for websites!!!
This incredibly valuable data measurement and reporting tool allows businesses to develop, track and adjust digital marketing strategy, track and adjust paid search campaigns, provides invaluable information about your site Visitors and website performance which allows for continued search optimization, provides data to drive content growth, used for Conversion Rate Optimization and numerous other valuable digital marketing tactics. Google analytics puts an end to old-school “gut feelings” and guesswork and enables businesses to make data-driven business decisions! Web analytics are a basic tool necessary for EVERY website! If you are not measuring the performance of your website and continually improving it, then you really are not serious about bringing in new customers and making your website pay for itself.
If you have a website and are not using analytics, we respectfully suggest you make the time right now to research what web analytics are and what they can (and will) do to help you drive and improve ROI. Ignorance is no excuse in this "always online" day and age. Educate yourself! Google analytics are FREE! Please, if you are not at minimum using web analytics to measure and monitor your website performance then you need to start doing so NOW!
We provide web analytics reporting for our monthly digital marketing services clients. When utilized correctly, analytics provide valuable data that details where your website's strengths, weaknesses and opportunities for growth lie. Analytics combined with personas allow you to intelligently grow your online revenue. Analytics are also used in AB Testing and in ROI. When you pair financial data with analytics you can measure your ROI! The more financial data you are willing to share with us (for our Full Service Monthly Digital Marketing Clients) the more closely and accurately we can track exact ROI. We use analytics as part of our digital campaign management, this allows us to adapt our marketing campaigns to leverage the best performing channels each week and month thereby providing you the highest ROI for your digital marketing campaign investments.
For those Customers of ours that use a one-time service such as Web Design or Foundational Search Engine Optimization and Digital Marketing Plans that you execute in-house, or self-managed Search Engine Marketing campaigns such as Google PPC; we offer Google Analytics implementation, dashboard creation, Google Analytics training and automated reporting services that allows you to use analytics to measure your website performance or paid search campaigns and we can train you how to adjust your campaigns based using the data from your web analytics. We also can create reporting dashboards for your business that you can generate each month. Analytics are critical to ANY digital or traditional marketing campaigns and are critical to any business that has a web presence.