COPYWRITING, CUSTOM COPYWRITING, CONTENT, CONTENT OPTIMIZATION
Effective communication is the most critical aspect of any business transaction. Communicating with your audience is not always easy, especially in writing. It is one thing to be in person having a conversation where you can read body language, develop rapport and comfort levels that enables and encourage open communication and an entirely different thing trying to communicate from a web page, a brochure, a Newsletter, an email, product or services collateral or any other piece of written communication. When it comes to the business world communication is written with a goal in mind, and that necessitates communication that achieves an actionable goal.
Content on a website page directly impacts the success of your website and must be written to explain the purpose of the website, address the needs of the Visitor, and describe the product or service offered. Clear calls to action make it convenient for your website Visitors to engage with you via the website. This converts Visitors to potential Customers, putting them into the Sales funnel. Effective content includes marketing messages, anchor text, relevant keywords and clear calls to action geared at high conversion rates.
Written content is the ultimate driver of search engine result pages (SERPs). If you have insisted on having a website full of pretty pictures without an appropriate balance of written content – good luck getting the website traffic you want to convert to Customers and good luck gaining any real traction in the SERPs. We advise any web design clients about the risks image-heavy and content light websites. We want success for our clients have implemented processes to make sure that any web design clients fully understand and agrees to a balanced, fully optimized website. Those who want something different please do not waste our time or yours.
Our experienced copywriters are experts at writing compelling, action-oriented, optimized website content. These skilled writers specialize in search engine optimization, usability, best practice and are versed in user-centered design (UCD). This combination of skills leads to superior content generation that accommodates the way visitors read website pages by presenting content in a readable, organized format using appropriate language, style, tone, and messaging. We can integrate content into existing websites or create new content through research, information gathering, writing, and editing.
Copywriting is not just for website pages, it also may include blog posts, social posting, surveys, Evergreen assets such as Infographics, etc.
Digital Marketing clients receive a mixture of content written for different goals in various digital channels such as blog posts, social posting, surveys, Evergreen assets, search engine marketing, web content, advertising copy, guest blogging, Negative Review responses, Staff Bios, etc.
Jernigan Marketing’s Full-Service Marketing Clients have our professional writers and editors available to them for their marketing copywriting needs over and above contractual agreements, as our schedule allows. Our Virtual Marketing Clients take first priority for our Copywriting Department. Copywriting services may include advertisement copywriting for inclusive ad campaigns including print, display, sponsorships, radio and television scripting input, print or digital product brochures, Service Department Collateral, Flyers, print and digital Newsletters, Email Marketing Campaigns, print and digital Sales or Service Promotions, print and digital Holiday messaging, etc. We have even been known to help out with an occasional Technical Instruction sheet and small Technical Manuals, Standard Operating Procedures (SOPs), and Company Business Policies for our Full-Service Marketing clients.