Our award-winning team of designers, Usability experts, SEO specialists, Digital Marketing Specialists and Web Analysts work together smoothly in tandem from the beginning of each design project through “Go Live”; the date when the website goes live online. Accustomed to working together, the results are a professional, fully search engine optimized User-centric website that looks great and functions in a manner that brings maximum return on investment.
We deliver inclusive responsive website design for a limited number of select clients that meet established criteria. Our responsive websites are multi-device compatible across desktops, laptops, tablets and smart phones. This inclusive website design service includes full search engine optimization, as well as applied Usability best practices, custom content, custom Meta Tags, Geotagging, robots.txt, Google Analytics implementation and Reporting setup.
Website development begins with ascertaining that we are a “fit” for one another and with clear understanding that this process requires engagement from our customers. Once we are both comfortable that we are a good “fit” for one another our next step is to establish your business goals for the website, determine your target audience, and also ask you to provide your top 3 competitors. We also need to know upfront whether you will be serving as your own webmaster, making your own edits and growing the website, so we know what tools to use. For those who wish to maintain your own websites we use simple, easy to use CMS systems.
We require (signed, written Contracts) that materials needed to design your website are provided to us by a written deadline in order to meet our product delivery schedule. If not, the web design process stops and Customer is taken out of Development Queue until all requested materials are delivered. At this time Customer gets put back into active Development Queue and a new timeline is created and shared with Customer.
We accept limited eCommerce clients offering a custom platform, or more cost effective established platforms such as Shopify.
Website design services are offered for new websites, redesign of existing websites, microsites and customized landing pages, Conversion Optimization and Search Engine Marketing (paid advertising campaign) clients.
We will help you obtain a domain name, if needed.
Webmaster services are available at reduced rate for a select number of our website design clients. Please make sure to let us know you are interested in this in our initial conversations so we can include it in Contracts.
Webmaster Services for non-design services are available on a limited basis, based on resource allocation.
After Go-Live of your new website or redesigned website we offer ongoing search engine optimization services for select clients – agreed upon before website is produced (there’s that communication thing again) which can include webmaster services at a reduced fee. Again, this service must be reserved upfront and included in written, signed Contract.
Cloud-based web hosting is available for a reasonable fee, with recurring annual billing.
Information Architecture / Information Design / Linking Strategy / Mapping
Navigation and link structure is effective and optimized.
Visitors can move through the website easily.
Visitor frustration and confusion is eliminated.
Website is clear, understandable, and appealing.
Important data and content is easy to find and manage.
Call to action persuades the Visitor to take the desired action.
Design / Technical Optimization QA
Analysis of design elements
Analysis of code and technical structure.
Analysis of how your website is viewed by search engines (Search Engine Analysis)
Identification and resolution of any problems or challenges that may be stopping search engine spiders.
Meta Data, Snippets, Local and robots.txt coding
Meta data creation - Create custom meta tags, geo coding, snippets and .txt code for each website page to increase visibility.
Sitemaps
Sitemap generation – your website will include an .html sitemap in it
XML sitemaps for Google and Bing search engines are provided to your webmaster to upload on hosting server
Our experienced copywriters and editors are experts at writing compelling, action-oriented, optimized website content. These skilled writers and editors specialize in search engine optimization, usability, best practice and are versed in user-centered design (UCD). This combination of skills leads to superior content generation that accommodates the way visitors read website pages by presenting content in a readable, organized format using appropriate language, style, tone, and messaging. We can integrate content into existing websites or create new content through research, information gathering, writing, and editing.
Benefits of Effective Custom Content Development -
Clear and descriptive text speaks directly to each site Visitor.
Highest rates of conversion optimization with professionally written content.
Usability and online marketing strategies utilized in the writing process.
Marketing messages included to facilitate business success.
Appropriate tone and language is chosen for the target audience.
Keywords are integrated for search engine optimization.
Exciting and unique content increases online conversions.