As the Internet has become absorbed into everyday life, it is quickly becoming saturated with competing brands. This has led to website usability becoming more popular and widely recognized as companies understand the benefits of researching and developing their websites with User-Oriented instead of technology-oriented methods. By understanding and researching the interaction between product and User, the usability expert can also provide insight that is unattainable by traditional company-oriented market research.
Web usability - Web usability is a general approach: it is as much about the effectiveness of transferring information via the Internet, as it is about the smooth interaction of an end-user with online (and offline) software.
Basic Usability Analysis – Our basic UA identifies any obstacles impeding intuitive action between the User (site visitor) and the website. Utilizing best practices we look at site information architecture, navigation schema, content, call-to-action, User Value, ease-of-use, effectiveness and User Experience.
In-Depth Usability Analysis – looks at the following areas: best practices, information architecture analysis, pathways, and navigation schemas, content on the site, effectiveness, flexibility, ease-of-use, intuitiveness, User Experience (complex screens, visual appearance, instructions, calls-to-action, workflow problems). In-depth Conversion Analysis, Navigation analysis, Functionality, Content analysis, etc. This analysis identifies usability issues and problem areas, explains why it is a problem and recommends corrections to fix any problems.
When you are ready to embrace digital transformation, please contact us and let's talk about how we can help you adapt and thrive in this "Age of the Customer".